i write your successful copy, content or campaign.
i Write: Jodie birch
Put my 30-years of experience to work for your brand, product or service. No AI here. I've provided copywriting, strategic plans and executions in dozens of different Client categories -- from Automotive to B2B to Consumer Advertising.
Words and Pictures: Experience with creative teams, art directors and as a copywriter and account supervisor in advertising agencies, including my own.
Let's brainstorm your challenges and create solutions. And, generate your Brand's Unique Selling Proposition to tell its Story!
CV
Photo: Jodie Birch at section of Berlin Wall
COMPANIES AND CLIENTS:
OWNER CREATIVE DIRECTOR CONSULTANT
-- BIRCH GROUP
US Department of Health & Human Services/Office of Smoking and Health $13 million National Public Service Campaign. Account director and Agency point-person with the Client, consultant, and team leader, supervised Chicago Agency team to conduct research and analysis, as well as writing of winning Request for Proposal RFP. Supervised execution of campaign television/broadcast, print and multi-media including television production and PSA placement, on-site shooting and post production of commercials. ("It's never too late to quit," "Birthday," "Performance Edge.") Liaison with partner Federal agencies, National Institutes of Cancer and University of Arizona Medical Center, The Steel Tank Association (national), Irwell Faucets (national trade), Quebedeaux Pontiac, Budget Car Sales (retail and public relations), Tucson Electric Power (brochures, collateral and press releases.)
The Arizona Office of Tourism, El Pollo Asado Restaurants
ADVERTISING ACCOUNT REPRESENTATIVE-NATIONAL CONSUMER PACKAGED GOODS
-- J. WALTER THOMPSON, USA
Managed and directed KRAFT Food brands Miracle Whip, Miracle Whip Light, Cracker Barrel, and Italian specialty lines of cheese. Provided research, strategic input, tracking and supervision of creative development, copy testing, television and print production. In partnership with KRAFT Brand Group, supervised research and wrote strategic platform “Better For You” defining a new segment category for launch of Miracle Whip Light from concept to exceeding goal in first-phase national rollout.
PARTNER ACCOUNT SUPERVISOR
-- HAKANSON & ASSOCIATES, INC.
Account director and new-business manager for boutique advertising agency; collaborative team member contributed to development and writing for business-to-business, engineering, manufacturing and healthcare-client trade campaigns.
COPYWRITER ACCOUNT EXECUTIVE
-- COMPETITIVE EDGE ADVERTISING
Developed and wrote multi-media plans and all advertising copy with in-house audio-video and print production staff for Automotive Dealerships in multiple US markets, including Pittsburgh Pontiac Dealer Association (22 members), Royal Companies Tampa, Basney Ford South Bend, Borcherding Buick Cincinnati, S&K Chevrolet Peoria, Fry Cadillac Moline.
EDUCATION:
THE UNIVERSITY OF LEEDS, UK School of Performance and Cultural Industries
Masters Program Diploma Writing for Performance and Production
LOYOLA UNIVERSITY OF CHICAGO -- MBA
Master of Business Administration/Marketing
UNIVERSITY OF ARIZONA
Journalism and Communications